About RodeoCPG

We are a fast growing team blending grocery expertise and technology to build a first-of-its-kind, vertically integrated sales solution for better-for-you brands. We’re passionate about shaping the future of grocery and helping emerging brands take share from legacy incumbents.

The Opportunity

RodeoCPG is seeking a Director of Client Strategy & Sales to engage in both client management and retail sales execution across key East Coast accounts. This hybrid role sits at the intersection of client success, strategic advisory, and hands-on selling.

Key Responsibilities

Client Strategy & Relationship Management

• Serve as primary point of contact for client brands

• Develop and advise on strategic sales plans (pricing, promo, assortment, trade spend)

• Lead ongoing client communication and alignment

• Translate data into actionable insights

• Deliver best-in-class client experience

Retail Sales & Development

• Maintain relationships with key East Coast retailers and distributors

• Own full sales cycle from prospecting to shelf placement

• Drive distribution, shelf placement, and promotional programs

• Identify new retail opportunities

Sales Execution & Performance

• Execute revenue and distribution goals

• Analyze retail/distributor data

• Track performance in internal tools (e.g., SnoBase)

• Evaluate ROI on placements and promotions

Cross-Functional Leadership

• Collaborate with internal teams across sales, data, and leadership

• Share insights to inform broader strategy

Qualifications

• 7+ years in CPG sales, account management, or brokerage

• Strong East Coast retail experience; experience and relationships with Publix preferred

• Proven track record of growth and distribution expansion

• Existing buyer relationships preferred

• Comfort with traveling 15-25% of the year, as needed

• Strong analytical and communication skills

Preferred Experience

• CPG brand or brokerage background

• Natural channel experience (UNFI, KeHE, etc.)

• High-growth brand experience

RodeoCPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.